Introduction
Among Rolex’s most iconic designs, few timepieces are as instantly recognizable as the GMT-Master II “Pepsi” 126710BLRO. With its vibrant red and blue ceramic bezel and Jubilee bracelet, this reference revives the aesthetic of the original 1955 pilot’s watch in a thoroughly modern package.
Designed for world travelers, pilots, and collectors alike, the GMT-Master II offers both practicality and prestige. With Rolex’s latest movement tech, robust case construction, and sky-high demand, the Pepsi GMT is more than just a pretty face—it’s one of the most coveted Rolex models of the modern era.
In this full-length review, we explore why the 126710BLRO continues to dominate waiting lists and Instagram feeds alike.
1. A Quick History of the GMT-Master Line
The original GMT-Master was developed in collaboration with Pan-Am Airways in the 1950s. Its dual-time functionality made it indispensable for pilots crossing time zones. The “Pepsi” bezel—named for its red and blue color scheme—was the first, and has remained the most iconic.
The 126710BLRO, introduced in 2018, brought this beloved color combo back into the Rolex catalog with a modern Jubilee bracelet and state-of-the-art Caliber 3285 movement.
2. The Case: Modern Proportions, Classic Form
- Diameter: 40mm
- Lug-to-lug: Approx. 48mm
- Thickness: 12mm
- Material: Oystersteel (904L-grade stainless steel)
The case remains faithful to the professional Rolex aesthetic—robust yet refined. While 40mm might seem small by today’s standards, the wearability is enhanced by polished lugs and a brushed case profile.
The Triplock screw-down crown and 100m water resistance make this a true sports watch that doesn’t mind a bit of water or turbulence.
3. The Jubilee Bracelet: A Welcome Return
While the Oyster bracelet was previously standard, the Jubilee option brings a dose of vintage luxury:
- Brushed outer links and polished center links
- Solid end links for improved integration
- Easylink extension for on-the-fly comfort adjustments (5mm)
It’s supple, dressy, and makes the GMT-Master II feel like a higher-tier piece.
4. The Bezel: Cerachrom “Pepsi” at Its Finest
Rolex spent years developing the perfect red ceramic—no easy feat. The result:
- A bidirectional 24-hour bezel with incredibly vibrant red and blue Cerachrom
- Platinum-filled numerals and graduations
- Unfading, scratch-resistant surface
The color evokes aviation heritage and pure nostalgia.
5. The Dial: Highly Legible, Subtly Luxurious
- Matte black dial with white text
- Applied white gold hour markers filled with Chromalight lume (blue glow)
- Red GMT hand with arrow tip
Despite the extra complication, the dial remains balanced and clean. The date window at 3 o’clock is magnified by the signature Cyclops lens.
6. Movement: Rolex Caliber 3285
Introduced in 2018, the Caliber 3285 is Rolex’s next-gen GMT movement:
- 70-hour power reserve
- Chronergy escapement for improved efficiency
- Superlative Chronometer rating (−2/+2 sec/day)
- Paraflex shock absorption system
Functionally, the watch allows you to set the local hour hand independently—ideal for frequent travelers.
7. Wearability: Everyday Travel Companion
Despite being a tool watch, the GMT-Master II wears with surprising elegance:
- Thin enough for under a cuff
- Comfortable for all-day use
- Looks equally sharp with a suit or t-shirt
The Jubilee bracelet elevates its elegance, making it one of the most versatile watches in Rolex’s lineup.
8. Resale and Market Value
Retail price: ~$10,700
Secondary market: $18,000–$22,000 (depending on condition and set completeness)
Due to its scarcity, the 126710BLRO has become a favorite among flippers and long-term collectors alike. The Pepsi colorway adds emotional and aesthetic value that transcends specs.
9. Pros and Cons
Pros:
- Legendary color scheme and design
- Excellent movement and travel functionality
- High resale value and collectibility
Cons:
- Hard to find at retail
- Polished center links show scratches
- Some find the Jubilee too flashy for casual wear
Conclusion: A Rolex Icon Reborn
The Rolex GMT-Master II 126710BLRO isn’t just a tool watch—it’s a status symbol, a conversation starter, and a connection to Rolex’s golden age of innovation. With its practical dual time zones, striking Pepsi bezel, and exceptional craftsmanship, it stands tall as one of the most desirable watches in the world.
If you’re lucky enough to find one at retail, don’t hesitate. If you’re buying pre-owned, know that you’re investing in one of the most enduring icons in modern horology.
Stay tuned for more Rolex reviews—where history, engineering, and elegance meet on the wrist.